The selfies are flying out of Sochi as fast as iPod shooting down the halfpipe.
The latest: Athletes posing — in incredibly creative ways — with the Olympic flame.
Finland hockey player Susanna Tapani, figure skater Alex Shibutani, a group of Canadian snowboarders, some saucy Swiss and more are getting in on the action.
Most impressively of all, the House of Switzerland used the flame to cook some sausage!