It was supposed to be a short news segment about the unseasonably warm weather in Chicago.
But, within seconds, a shirtless jogger turned a simple interview into the Matchmaker of Michigan Avenue.
Ethan Renoe was being interviewed in the rain Sunday night by a local WGN-TV reporter who asked about his choice to go topless in the downpour.
“It’s a great day for a run. Too wet to wear a shirt,” Renoe said. “It’s awesome. I love running in the rain."
Then, flashing the camera a devilish grin and the "call me" sign, he added, "And I'm also single."
And just like that, the clip began accumulating thousands of views on its Facebook page.
By midday Monday, less than 24 hours after it was posted, the video received more than 1.7 million views and more than 4,500 comments, many from women admiring the chiseled jogger's flawless physique.
"I need to do more running," one female fan wrote.
"That’s it. I’m moving to Chicago," said another.
Renoe, 24, said he was not sure what to make of his instant popularity.
“I really don’t know,” he told TODAY.com. “I know I’ve got a six-pack and everything. The fact that I’m single probably made some people a little bit thirsty."
Renoe went to school in Chicago and now lives in Denver, where he says he's a "photographer, writer, construction worker, personal trainer and nanny."
Visiting friends over the weekend, he decided to go for a run in the rain because it makes him feel more spiritual.
“Honestly, when I run in the rain, it makes me feel closer to God. It’s that unique connection and no one else is out there,” he said. “It’s just really awesome.”
Also, unless it’s colder than 30 degrees outside, “I always run shirtless. I get too hot and sweaty otherwise.”
Renoe said he never thought the segment would blow up the way it has.
He initially figured he’d have to “sort through tons of news footage” on the WGN news site to prove to friends he was on television.
But by the time he returned home from the run, the clip already had amassed 24,000 views.
"I thought, 'Whoa, that’s crazy,' but I thought that would be a short thing. Then the views grew and grew," he said. "Now I’m sitting here in a Starbucks thinking, 'Wow, how in the world did this happen?'"
For what it's worth, the Internet heartthrob said he's looking for love, but insisted his comment about being single was meant as a joke.
“I just thought it would be funny. Give people a little chuckle,” he said.
Some viewers have taken him seriously.
Renoe's friend request box on Facebook has completely filled up, and he continues to get messages from people all over the world, mainly women who would like to get to know him better.
But the experience hasn’t landed him a date — yet.
“Come on, it hasn’t even been 24 hours yet,” he said. "Besides, there are way too many messages to even think straight.”
Follow TODAY.com writer Eun Kyung Kim on Twitter.