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Shine a Light: TODAY anchors reach out to those in need

As the new year begins, TODAY unveils a new outreach project called Shine a Light, a year-long initiative focused on service and giving back to communities in need. Each anchor will pick a worthy cause to support throughout the year. Matt Lauer and Savannah Guthrie will team up to build playgrounds. Al Roker will join a U.S.O. tour, Natalie Morales hopes to run the Boston Marathon and Willie Ge
Image: Shine a Light
Today


Image: Shine a Light
Today

As the new year begins, TODAY unveils a new outreach project called Shine a Light, a year-long initiative focused on service and giving back to communities in need. 

Each anchor will pick a worthy cause to support throughout the year. 

Matt Lauer and Savannah Guthrie will team up to build playgrounds

Al Roker will join a U.S.O. tour, Natalie Morales hopes to run the Boston Marathon and Willie Geist will make over a homeless shelter.

Carson Daly will spotlight childhood hunger, and Tamron Hall will focus on raising awareness about victims of domestic abuse.

Kathie Lee Gifford and Hoda Kotb will "Shine a Light" on family bonds and lifting sick kids' spirits.

Watch to TODAY on Saturday and Sunday to find out what cause our weekend anchors will tackle this year.

And you can join to help make an impact. Like our Shine a Light TODAY Facebook page to track our anchors' progress, and tell us on social media how you're pitching in using the hashtag #ShineALight. 

How+are+you+giving+back+to+your+community?+Tweet+us+#ShineaLight

—+TODAY+(@TODAYshow)+January+3,+2014+

Here are some great ways viewers are giving back to their communities: 

@TODAYshow+@facebook+Let's+pair+up+to+#ShineALight+on+Autism+by+supporting+Autism+Up+http://t.co/PBPehexKLH

—+Jim+Johnson+(@CoachJimJohnson)+January+6,+2014+

It's+Really,+Really+Cold+out+there+and+I+Beg+of+all+of+You+to+think+about+the+Homeless+NOW!+#ShineALight+My+Song!+LY+http://t.co/xIQDNkBXUR

—+Eli+Grimes+(@ElisComing)+January+6,+2014+

#shinealight@TODAYshow+Raising+funds+to+provide+scholarships+to+MD+HS+seniors+in+honor+of+my+son+Cody+Richardson+http://t.co/jIIRv4YxNe

—+Elizabeth+Richardson+(@libbys718)+January+3,+2014+

#shineaLight+We+just+started+a+non+profit+group+for+@SarcoidosisLI+made+up+of+people+who+have+this+terrible+auto+immune+disease.+To+help+all

—+Frank+Rivera+(@SarcoidosisLI)+January+3,+2014+