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Rosie O'Donnell at work on daytime talk show

LOS ANGELES (Hollywood Reporter) - Rosie O'Donnell is plotting a return to daytime television.
/ Source: Reuters

LOS ANGELES (Hollywood Reporter) - Rosie O'Donnell is plotting a return to daytime television.

O'Donnell, who hosted the syndicated "The Rosie O'Donnell Show" and did a stint on ABC's "The View," has teamed with syndication veterans Dick Robertson and Scott Carlin for another syndicated talk show.

The show, hosted by O'Donnell, is eyed for fall 2011 launch, which would coincide with the exit of "The Oprah Winfrey Show."

The news was first reported on Showbiz411.com.

The show will be produced independently by a company formed by O'Donnell, Robertson and Carlin.

As president of Warner Bros. Domestic TV Distribution, a post he held for 17 years until segueing into an adviser position in 2006, Robertson shepherded the sales of the Telepictures-produced "Rosie O'Donnell Show," which ran for six years and won a truckload of Emmys, including five consecutive best-talk-show statuettes.

Carlin, who most recently served as head of HBO Domestic Distribution until he left in June, was part of Robertson's team at WBDTD and also was involved in the sales of "The Rosie O'Donnell Show." He worked at the studio under Robertson for nearly two decades until leaving in 1999.

The timing of the new O'Donnell show's targeted launch raises the question of whether it's intended to be a successor to "Oprah" on the ABC owned-and-operated (O&O) stations.

But people familiar with the syndication landscape dismissed that possibility.

First, some of the top ABC stations, including those in New York, Chicago and Philadelphia, already have said they plan to substitute "Oprah" with news or local programs.

Second, the ABC stations, which carried "Rosie," initially were happy with the show and O'Donnell's "queen of nice" persona, but grew increasingly uncomfortable toward the end of the show's run as it became more controversial and political.

The fact that O'Donnell is doing the show outside the studio system indicates her intention to stay true to herself, which could mean more of the strong political views and attacking style that got her in hot water on the syndicated show and on "The View."

Given the scrutiny from the FCC that local stations face, they may not be willing to take on the risk.

O'Donnell, who tried unsuccessfully to launch a primetime variety show on NBC, may be better suited for cable, which has been expanding in the talk-show genre.

"Cable likes controversy and defined personalities with a strong point of view," a leading syndicator said.