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Matt Lauer's biking from Boston to New York to raise money for Red Nose Day

by TODAY /  / Updated  / Source: TODAY

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Matt is embarking on a 230-mile bike ride — a Tour de Red Nose, you might say — from Boston to the Big Apple. It’s our turn to prove America is up for the Red Nose Day challenge to help change the lives of children at home and around the world.

DONATE NOW: Support Matt's ride to help lift children around the world out of poverty

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So come along for the (long) ride with #GoMattGo, and see how you can make a difference!

 How will you celebrate Red Nose Day? NBC

What is Red Nose Day?

Red Nose Day has been a national tradition in Britain for nearly 30 years — a day of giving that unites people across the country to raise money for those in need.

Started by “Notting Hill” and “Love Actually” director Richard Curtis, Brits have raised more than $1 billion (yes, BILLION) for charities over the years. The goal: to put “fun” in fundraising.

And now it’s our turn! The U.S. is getting in on the action this spring, helping children and young people living in poverty by raising money to support 12 international charities:

  • Boys & Girls Clubs of America
  • United Way
  • Children's Health Fund
  • Feeding America
  • Lift
  • National Council of La Raza
  • National Urban League
  • Save the Children
  • charity: water
  • Gavi, the Vaccine Alliance
  • The Global Fund
  • Oxfam America
 Matt Lauer participates in “Red Nose Day,” a live three-hour NBC event to raise money for children living in poverty in both the U.S. and abroad. People are encouraged to have fun and raise money by buying red noses, sold exclusively at Walgreens and Duane Reade stores nationwide, organizing fundraising events, and watching and donating during the television special. TODAY

How is NBC getting in on the fun?

NBC is hosting a start-studded primetime special on May 21. The three-hour event will feature superstar actors, comedians and musicians in sketch comedy, parodies and musical performances. Don’t miss it!


How can you help support the cause?

You can show your support in a variety of ways!

  • Donate to Matt's cycling challenge here.
  • Want a red nose? Buy yours at Walgreens today! (Walgreens is a sponsor of TODAY.)
  • Join fundraising activities organized through groups and associations. Learn more about getting involved here.

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