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By TODAY

Matt is embarking on a 230-mile bike ride — a Tour de Red Nose, you might say — from Boston to the Big Apple. It’s our turn to prove America is up for the Red Nose Day challenge to help change the lives of children at home and around the world.

DONATE NOW: Support Matt's ride to help lift children around the world out of poverty

So come along for the (long) ride with #GoMattGo, and see how you can make a difference!

Natalie Morales, Savannah Guthrie, Matt Lauer, Al Roker
How will you celebrate Red Nose Day?NBC

What is Red Nose Day?

Red Nose Day has been a national tradition in Britain for nearly 30 years — a day of giving that unites people across the country to raise money for those in need.

Started by “Notting Hill” and “Love Actually” director Richard Curtis, Brits have raised more than $1 billion (yes, BILLION) for charities over the years. The goal: to put “fun” in fundraising.

And now it’s our turn! The U.S. is getting in on the action this spring, helping children and young people living in poverty by raising money to support 12 international charities:

  • Boys & Girls Clubs of America
  • United Way
  • Children's Health Fund
  • Feeding America
  • Lift
  • National Council of La Raza
  • National Urban League
  • Save the Children
  • charity: water
  • Gavi, the Vaccine Alliance
  • The Global Fund
  • Oxfam America
Matt Lauer
TODAY

How is NBC getting in on the fun?

NBC is hosting a start-studded primetime special on May 21. The three-hour event will feature superstar actors, comedians and musicians in sketch comedy, parodies and musical performances. Don’t miss it!

Matt Lauer announces Red Nose Day on the TODAY plaza
TODAY

How can you help support the cause?

You can show your support in a variety of ways!

  • Donate to Matt's cycling challenge here.
  • Want a red nose? Buy yours at Walgreens today! (Walgreens is a sponsor of TODAY.)
  • Join fundraising activities organized through groups and associations. Learn more about getting involved here.