/ Source: The Associated Press
Everyone has had a bad hair day — even entertainers.
To promote its new hair care products aimed at fixing dry and damaged hair, Dove has enlisted actress Rashida Jones to star in a new campaign that encourages people to "make friends with your hair."
In a campaign beginning Monday, Unilever's Dove is promoting its Dove Nourishing Oil Care Collection of hair products with TV ads that show Jones contending with frizzy hair while meeting friends at a restaurant and in a yoga class. The ads also promote a contest Dove is holding online in which people can submit videos about their bad hair days.
"If your hair has a mind of its own, tell us about it. You could star in the next Dove Hair Commercial," the ads state.