News

Natalie Portman's 'misleading' Dior mascara ad banned

If only we could look just like Natalie Portman by using the products she endorses!

Sadly, most of us realize, this is not the case. But Portman's new Dior's Diorshow New Look lash-multiplying mascara has reportedly been banned in the U.K. by the Advertising Standards Authority, a watchdog organization.

The reason? Per New York Magazine, the ad was nixed for allegedly "misleadingly exaggerating the effects of the product." The actress's individual lashes were reportedly retouched "for a more stylized, uniform and tidy effect."

The ASA reportedly found no fault with the image in itself, but said that placed alongside the ad's verbal claims, the retouching could possibly have led to unrealistic expectations for potential customers. The ad cannot be published in the U.K. again until clarifications are made.

More from E! Check out Natalie Portman throughout the years Check out Natalie's naked Dior ad

TOP