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Magical Mother’s Day Contest: Full rules

Submit your application by reading and following the instructions below.

Moms do so much for everyone around them, and now we'd like to help you give a little back. So tell us: How does your mom make magic in your life? Be sure to include a photo of her or the two of you together. 

We'll select one winner who, along with a guest, will receive a 3-night stay at Sanctuary on Camelback Mountain, a resort and spa in Paradise Valley, Arizona. Also included will be one dinner for two at Elements restaurant and spa gift card for over $200. Air travel to Phoenix, Arizona, from anywhere in the contiguous 48 United States to will be provided by Orbitz.

Entries are due Wednesday, April 28th.  Read the official Contest rules below:

Today’s Magical Mother’s Day Contest Official Rules
April 19, 2010 – April 28, 2010

PRELIMINARY INFORMATION:  NO PURCHASE NECESSARY. A purchase will not improve your chances of winning. Void where prohibited. Today’s Magical Mother’s Day Contest (the “Contest”) will begin on April 19, 2010 at 10:00 A.M. ET and end on April 28, 2010 at 8:00 P.M. ET (“Contest Period”).  All times in the Contest refer to Eastern Time (“ET”). Contest is subject all applicable federal, state and local laws.

ELIGIBILITY: Open only to permanent, legal U.S. residents who are physically residing in one (1) of the fifty (50) United States or the District of Columbia (excluding Puerto Rico, Guam, the Virgin Islands and other United States territories), and who are fifteen (15) years of age or older as of the start of the Contest Period.  Officers, directors, and employees of Contest Entities (as defined below), members of these persons’ immediate families (spouses and/or parents, children, and siblings, and their spouses, regardless of where they reside), and/or persons living in the same households as these persons (whether or not related thereto) are not eligible to enter or win the Contest.  Contest Entities, as referenced herein, shall include Sponsors (as defined below) and their respective parent, subsidiary, and affiliate companies, and administrative, advertising, and promotion agencies, and any other entity involved in the development, administration, promotion, or implementation of the Contest.

HOW TO ENTER: To enter the Contest, during the Contest Period log on to (the “Website”), click on the Contest icon, and follow the provided instructions to complete and thereafter submit the entry form, which includes your name, home address, telephone number, email address, and date of birth (the “Entry”). As part of the Entry, you will also be required to submit the following items: (a) an original essay (“Essay”) of five hundred (500) words or less on the following theme: “How Does The Mom (Or Mother Figure) You Know Make Magic In Your Life?” and; (b) one (1) photo (“Photo”) of the mother or mother figure you wish to nominate. You may submit the Photo and Essay online according to the provided instructions on the Website. The nominee must be twenty-one (21) years of age or older as of the start of the Contest Period and must meet all of the eligibility requirements in these Official Rules. You may not nominate yourself. Further, you must have the permission of any person that you nominate and such person must meet the eligibility requirements of the Contest as outlined below. The Essay must be original (that is written by you), true and verifiable, written in the English language, and must include the nominated mother’s or mother figure’s name, address, telephone number and email address (if any). Photo must have been taken within one (1) year of the start of the Contest Period. You must have the permission of all persons (or their parent or legal guardian if such person is a minor in their state of residence) appearing in your Photo for you to submit your Photo.  All Entries become the property of The Today Show and NBC Universal, Inc. (“NBC”), both located at 30 Rockefeller Plaza, New York, NY 10112, (collectively, “Sponsors”), and will not be acknowledged or returned. By entering the Contest, entrants grant Sponsors the non-exclusive, royalty-free, and irrevocable rights to use, reproduce, copy, publish, display, distribute, perform, translate, adapt, modify, and otherwise exploit the Photos and/or Essay (collectively refereed to herein as the “Submissions”) and to incorporate the Submissions in other works in any and all markets and media worldwide in perpetuity.  Entrants warrant that they have the sole and exclusive right to grant such rights to Sponsors and that the Sponsors’ reproduction, publishing, displaying, and/or other use of the Submissions will not infringe on any rights of third parties, including, without limitation, copyright, trademark, privacy, or publicity, or create claims for defamation, false light, idea misappropriation, intentional or negligent infliction of emotional distress, or breach of contract.  If any Submissions contain material that is violent, pornographic, obscene, illegal, inappropriate, or racially or morally offensive or if any Submissions do not comply with these Official Rules or meet Sponsors’ standards for any reason, as determined by Sponsors in their sole discretion, such Submissions (and the related Entries) may be rejected as ineligible for consideration.  Entries must comply with all applicable laws, rules, and regulations.  Sponsors shall have no obligation to copy, publish, display, or otherwise exploit the Submissions. Entries must be received before April 28, 2010 at 8:00 P.M. ET to be eligible for the Contest. Sponsors’ computer shall be the official timekeeper for all matters related to this Contest.  You may enter only once during the Contest Period. Multiple Entries received from any person or email address beyond this limit will void all such additional Entries. Entries generated by a script, macro, or other automated means will be disqualified.  Entries that are incomplete, garbled, corrupted, or unintelligible for any reason, including, but not limited to, computer or network malfunction or congestion, are void and will not be accepted.  In case of a dispute over the identity of an entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant. “Authorized account holder” is defined as the person who is assigned to an email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address.  Entry constitutes permission (except where prohibited by law) to use entrant’s name, city, state, likeness, image, and/or voice for purposes of advertising, promotion, and publicity in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval. 

JUDGING, SELECTION AND NOTIFICATION OF WINNER: On or about April 29, 2010 a panel of qualified judges selected by Sponsors (“Judges”) will review the eligible Entries received during the Contest Period and select one (1) potential winner (“Winner”) based on the following judging criteria (“Judging Criteria”): responsiveness to theme (30%), creativity/originality (30%) and a compelling story as expressed in Essay (40%). In addition to the Judging Criteria, Sponsors reserve the right to contact contestants (nominator) for a phone interview using the phone number submitted at the time of entry. Failure of contestants to establish live phone contact with Sponsors within twenty-four (24) hours of Sponsors’ initial contact may affect chances of winning. In the event of a tie, the Judges will break the tie by selecting the tied entrant who received the highest points from the Judges for a compelling story as the potential Winner. In the event a tie remains, the tied Entries will be judged by an additional tie-breaking judge, using the Judging Criteria, to determine which of the tied entrants will be the potential Winner.  All valid Entries will be reviewed on a continuing and rolling basis as they are received. Decisions of Sponsors and Judges are final and binding with respect to all matters related to the Contest. Winning is subject to verification of eligibility. The potential Winner will be the nominee, not the entrant (the nominator), and such nominee must satisfy all applicable eligibility requirements of entrants as outlined in these Official Rules, or Prize (as defined below) may be awarded to the runner-up with next highest score based on the Judging Criteria. Potential Winner must be available for a remote interview via phone or Skype as determined by Sponsors in their sole discretion on Friday, May 7, 2010 (“Appearance”).If the Today Show is not in production or is cancelled prior to or pre-empted during the Appearance, there will be no Appearance. Sponsors reserve the right to pick no Winner, or to extend the Contest Period or cancel the Contest if in their sole discretion; Sponsors do not receive a sufficient number of eligible and qualified Entries.Potential Winner will be notified by email and/or telephone and/or Skype and may be required to execute and return an affidavit of eligibility, release of liability, and, except where prohibited, publicity release (collectively, “Contest Documents”) within two (2) days of such notification. Moreover, each potential Winner may be required to secure any necessary written releases from third parties required by Sponsors, including, but not limited to individuals appearing in Photos or referenced in Essays or phone interviews. Noncompliance within this time period, with these Official Rules or the return of or inability to deliver any prize/prize notification may result in disqualification and, at Sponsors’ sole discretion, and time permitting, the runner-up with the next highest score Entries based on the Judging Criteria may be chosen as an alternate potential Winner.       

PRIZE:  There will be one (1) prize awarded (“Prize”), consisting of a trip (“Trip”) to Paradise Valley, AZ for Winner and a guest (“Guest”). Trip includes the following: a $750 Orbitz travel credit for each of Winner and Guest, which may be used only toward round-trip, commercial coach-class air transportation for Winner and Guest to Arizona; three (3) night hotel accommodations for two (2) at the Sanctuary on Camelback Mountain in Paradise Valley, AZ  (“Hotel”); one (1) dinner for two (2) ($150 value) at Sanctuary on Camelback Mountain’s Elements Restaurant; and one gift certificate good for one (1) spa treatment selected by Winner (valued at $210 or in an amount to be determined by Sponsors in their sole discretion).

Estimated Retail Value (“ERV”) of Prize is two thousand three hundred and fifty dollars ($2350). Sponsors will determine all details of Prize in their sole discretion. Sponsors will furnish an Internal Revenue Service Form 1099 to Winner for the ERV of Prize for the tax year in which Prize was won.  Winner and Guest must travel together on the same itinerary, including the same departure date and return date, and must have valid travel documents (e.g., valid government issued photo ID and/or passport) prior to departure.  Failure to secure the necessary travel documents will result in forfeiture of Prize and time permitting, an alternate Winner may be selected from the remaining eligible Entries based on the Judging Criteria at Sponsors’ sole discretion. Sponsors reserve the right to substitute a similar Prize (or Prize element) of comparable or greater value in their sole discretion.  Winners must be available to be awarded the Prize on May 7, 2010 between the hours of 10:00 A.M. ET to 11:00 A.M. ET or on such other date and at such other time as specified by Sponsors in their sole discretion or Prize will be forfeited, no compensation or substitution will be provided in lieu thereof and Sponsors shall have no further obligation to such Winner. Other restrictions may apply.  All taxes and other expenses, costs, or fees associated with the acceptance and/or use of Prize are the sole responsibility of each Winner. Prize cannot be transferred by Winners or redeemed for cash and is valid only for the items detailed above, with no substitution of Prize by Winners. Hotel Prize element is redeemable within one year of the date the Winner is announced. Blackout dates apply and booking is subject to availability. If Prize is unclaimed within a reasonable time after notification from Sponsors, as determined by Sponsors in their sole discretion, it will be forfeited, and time permitting, an alternate Winner may be selected from the remaining eligible Entries at Sponsors’ sole discretion based on the Judging Criteria above.  Exact travel dates will be determined by Sponsors in their sole discretion.  If Winner is unable to travel during the dates specified by Sponsors, Prize will be forfeited and time permitting, Sponsors may, in their sole discretion award Prize to an alternate Winner selected from among all remaining eligible Entries based on the Judging Criteria. Travel and hotel arrangements will be determined by Sponsors in their sole discretion.  Once determined, no change, extension, or substitution of travel dates and/or times is permitted, except by Sponsors in their sole discretion.  Prize consists only of the elements set forth above.  No other travel elements (including, without limitation, ground transportation (except as listed above), insurance, gasoline, meals, gratuities, and souvenirs) are included in Prize.  All taxes and fees assessed at the time of ticketing are the responsibility of each Winner.  Tickets are non-refundable.  Airline and Hotel Reservations are subject to availability.  Tickets are not valid for business-related or group travel.  Tickets will be issued only to each Winner and Guest.  Tickets are void if sold for cash or other consideration.  Each Winner is responsible for any tax liability (including applicable departure taxes or fees, including baggage fees), inspection charges, and security charges.  Once issued, tickets are non-transferable and may not be reissued once travel has commenced.  Open tickets may not be issued and stopovers are not permitted.  Travel may not be combined with any other offer and may not qualify for frequent flyer miles or hotel points.  All travel will be at the risk of each Winner and Guest.  Sponsors will not replace any lost or stolen tickets, vouchers, or certificates.  All elements of Prize must be redeemed at the same time.  In the event of an act of God or an unforeseen, uncontrollable event, Sponsors reserve the right to reschedule all travel for a later date. 

Sponsors shall have no responsibility or liability for cancellations, delays, or any other change by any company or person providing any element of Prize, and are not responsible or liable for any expenses incurred as a consequence thereof. If a Prize element is not available for any reason, the remaining elements of Prize shall constitute full satisfaction of Sponsors’ Prize obligation to Winner, and no additional substitution or compensation will be awarded. Appearance has no cash equivalent value. If a Winner chooses to redeem the Prize without a Guest, the remaining elements of Prize shall be awarded and shall constitute full satisfaction of Sponsors’ Prize obligation to such Winner and no additional compensation will be awarded. A Guest may be required to execute and return a release of liability and, where legal, a publicity release (collectively, “Guest Documents”), which must be returned with the Contest Documents, or Guest portion of the Prize will be forfeited. If a Guest is a minor, such Winner must be such minor’s parent or legal guardian and must execute and return the Guest Documents on such minor’s behalf. Sponsors, in their sole discretion, may choose to record the Winner announcement.  If Sponsors, in their sole discretion, elect to incorporate the audio and/or video recording of the Winner announcement and/or prior telephone conversations/interviews with Sponsors (the “Recording”) into the Today Show or other television shows, the taping and/or the Recording will not be considered an employment opportunity, and Winner will not be entitled to compensation or credit therefor.  The nature of the Recording will be determined by Sponsors in their sole discretion.  If the Recording is broadcast, such broadcast will be at a time, for a length of time, and on a date determined by Sponsors in their sole discretion. Each Winner and Guest will be required to return completed and signed appearance releases, confidentiality agreements and such other documents as may be required by Sponsor prior to such Winner’s participation in the taping, if any. Failure of Winner and Guest to complete and execute these documents in a timely manner, as determined by Sponsors in their sole discretion, may cause the Prize to be forfeited. The content of the Recording as, and if, finally exhibited and the number of exhibits and re-airs thereof, if any, will be determined by Sponsor in its sole discretion. Each Winner and Guest will have no right of review, notice, or approval of the content of the Recording or any exhibition or exploitation thereof. Sponsors have the right, in their sole discretion, to disqualify Winner, cause the Prize to be forfeited, and remove such Winner and/or Guest from the taping (via Skype or otherwise) at any time, if such Winner and/or Guest behavior is deemed by Sponsor to be disruptive or if it may or does cause damage to person, property, or reputation of Sponsor or if it otherwise violates the policies of Sponsor, or if such Winner and/or Guest does not follow the directions of Sponsor at all times.  These Official Rules and the Contest itself are neither a contract nor an application for employment.

CONDITIONS: By entering the Contest, each entrant agrees for entrant and for entrant’s heirs, executors, and administrators (a) to release and hold harmless Contest Entities and their respective officers, directors, and employees (collectively, “Released Parties”) from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant’s participation in the or Contest and/or his/her acceptance, possession, use, or misuse of Prize or any portion thereof (including any travel related thereto); (b) to indemnify Released Parties from any and all liability resulting or arising from the Contest and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to Prize, including express warranties provided exclusively by Prize supplier that are sent along with Prize; (c) if selected as a Winner, to the posting of such entrant’s name on the Website and the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval, and, upon request, to the giving of consent, in writing, to such use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Contest itself, and to be bound by all decisions of the Sponsors, which are binding and final.Failure to comply with these conditions may result in disqualification from the Contest at Sponsors’ sole discretion.

ADDITIONAL TERMS: Sponsors reserve the right to permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules.  Any attempt to deliberately damage the Contest or the operation thereof is unlawful and subject to legal action by Sponsors, who may seek damages to the fullest extent permitted by law. The failure of Sponsors to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsors (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules.  Released Parties assume no responsibility for any injury or damage to entrants’ or to any other person’s computer relating to or resulting from entering or downloading materials or software in connection with the Contest. Released Parties are not responsible for telecommunications, network, electronic, technical, or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional or marketing materials or in these Official Rules; for any human or electronic error; or for Entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsors reserve the right to cancel, modify, or suspend the Contest or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules).  In the event of cancellation, modification, or suspension, Sponsors reserve the right to select a Winner from among all eligible, non-suspect Entries received prior to the time of the event warranting such cancellation, modification, or suspension based on the above judging criteria.  Notice of such cancellation, modification, or suspension will be posted at the Website. Sponsors may prohibit any entrant or potential entrant from participating in the Contest, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsors, or Sponsors’ agents or representatives; or behaves in any other disruptive manner (as determined by Sponsors in their sole discretion). 

DISPUTES:  The Contest is governed by, and will be construed in accordance with, the laws of the State of New York, and the forum and venue for any dispute shall be in New York, New York. If THE controversy or claim is not otherwise resolved through direct discussions or mediation, it shall THEN be resolved by FINAL AND binding arbitration administered by JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., in accordance with its Streamlined Arbitration Rules and Procedures or subsequent versions thereof (“JAMS Rules”).  The JAMS Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in new york.  All proceedings brought pursuant to this paragraph will be conducted in the County of new york.  THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

WINNER ANNOUNCEMENT: For the name of the Winner, which will be available after May 7, 2010 visit