Film studio Lions Gate Entertainment Corp on Thursday said it reached a deal with Spanish mobile content provider Zed Group and also said the launch of an ad-supported channel on Google Inc's YouTube was "imminent."
Terms of the Zed deal were not disclosed, but Lions Gate, home to the popular "Saw" horror movies and Oscar winner "Crash," said the deal would enable it to leverage its films, TV shows, music and newly created content across Zed's global network of mobile operators.
Lions Gate said the deal with Zed, which provides entertainment and services through 130 mobile operators to over 50 global territories and 2 billion subscribers, will create new revenue streams and creative opportunities for the studio.
Curt Marvis, President of Digital Media for Lions Gate, said the Zed deal will enable Lions Gate to experiment with new content on mobile to see if it would be viable on other platforms.
"If we see something works on mobile, we might decide to develop it as a television series or feature movie," Marvis said.
Marvis also said he soon expected the launch of a Lions Gate-branded channel on YouTube, where advertising and electronic sell-through links will be placed around clips of Lions Gate films.
"The launch is imminent, within the next week or so," said Marvis.
The YouTube deal, first disclosed by Google in July, established unprecedented cooperation between a film studio and the controversial Web site.
The deal between YouTube and Lions Gate deal stands in sharp contrast to a legal battle between YouTube and media giant Viacom Inc, which has sued Google and YouTube for $1 billion alleging copyright infringement.
Google has said it was talking with Hollywood studios about striking deals similar to the one reached with Lions Gate.