Kylie Jenner launches #IAmMoreThan campaign to end bullying

/ Source: TODAY

The fact is, if you've got 34.6 million (yes, million) Instagram followers, you might as well post something worthwhile. It looks like Kylie Jenner's finally realizing that. And if her new anti-bullying campaign, #IAmMoreThan, is any indication of what's to come, we'd happily put all the selfies, duck faces, and dog music videos in the past.

On Sept. 1, Jenner began posting photos as part of the campaign, sharing stories of a few victims of bullying who are now able to speak out and help others in their situation.

As she wrote in a caption of a photo introducing the campaign, "I’ve gotten to talk and bond with all of these people whose stories you will see on my page. I think you will all fall in love with them just like I did. I want to encourage you, my fans, to share something positive about yourselves. I'll be reading as much as I can so that some of you can be apart [sic] of this as well! Let's do this."

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Each day, Jenner's been posting a new photo and corresponding caption story, from Erica Schenk (the first plus-size model to be featured on the cover of a fitness magazine) to Jacob and Anthony, two best friends (a straight boy and his gay best friend) who went to prom together. Jenner also featured Renee DuShane, a girl with Pfeiffer Syndrome, and most recently, Lizzie Velasquez, who was born with a rare disease that prevents her from gaining weight.

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With thousands of posts on Instagram using the hashtag already, it looks like the #IAmMoreThan movement isn't going away for a while — and we're happy about that.

The selfies, it seems, are also here to stay, and they've already made appearances in between #IAmMoreThan posts. After all, blonde brows deserve a social media campaign, too.