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‘Knight and Day’ to open two days sooner

Tom Cruise-Cameron Diaz vehicle is now set to hit multiplexes midweek ahead of the June 25 weekend, when no other wide releases are scheduled.
/ Source: Reuters

Fox will release the action comedy "Knight and Day" on June 23, two days earlier than planned.

That means Fox's Tom Cruise-Cameron Diaz vehicle is now set to hit multiplexes midweek ahead of the June 25 weekend, when no other wide releases are scheduled.

"It gives us a little bit of a jump on the weekend and the opportunity to get word-of-mouth going," Fox domestic distribution president Bruce Snyder said Monday.

"Knight" — which has stimulated good prerelease buzz — also will thus maximize market playtime prior to the release of a couple rival tentpoles the following week. Summit Entertainment will bow vampire three-quel "The Twilight Saga: Eclipse" on June 30, and two days later Paramount debuts the family adventure "The Last Airbender."

Those two big openers should combine with weekend No. 2 for "Knight" to make for a mega-competive Independence Day weekend, with the holiday frame often the most lucrative session on the theatrical calendar.