For such a slim little thing, Kate Moss has a big presence at the mammoth new Topshop store in Manhattan, which marks the British retailer's first presence on this side of the pond.
When the doors of the 40,000-square foot store open on Thursday, Moss’ ninth collection will make its debut. Some key pieces are feminine Liberty floral-print dresses, a deep-V black chiffon cocktail dress and 3/4-sleeve suede jackets.
She is expected to attend the grand opening party Thursday night.
“Kate has all the ingredients to be at the sharp end of the marketplace,” says Sir Philip Green, owner of parent company Arcadia Group. “She puts together things you normally wouldn't put together. She has a great creativity that she can use in the mass market.”
According to Green, when Moss launched three years ago with the retailer, which boasts 300 locations in the U.K., there were one million hits on the Web site within the first four hours. Green expects to find an even wider customer base in New York than in Oxford Circus because the store, located in SoHo, will aim to cater to local hipsters and global tourists.
The typical buyer of the Kate Moss collection is a young, style-savvy music lover in the image of Moss herself, Topshop spokesman Andrew Leahy says, but the clothes are manufactured up to a British size 16, the equivalent of a 12 in the U.S.
“She has the final word on every garment. She didn't want a fit model. She insists on trying on everything herself,” says Leahy. “Everything looks good on her, and we wondered at the beginning, would people be put off? They haven't.”