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J.K. Rowling speaks exclusively to TODAY

Meredith Vieira interviews Rowling in Scotland following release of the final book, "Harry Potter and the Deathly Hallows"

In her only television interview after the highly-anticipated release of the 7th and final installment in the Harry Potter series, author J.K. Rowling will sit down with NBC's Meredith Vieira in her home city Edinburgh, Scotland. This exclusive interview marks the first time she will talk about the worldwide reaction to the final Harry Potter volume and the much anticipated and guessed-about Potter finale, "Harry Potter and the Deathly Hallows." Rowling will also discuss her future plans beyond the best-selling series. The interviews will air on "Today," Thursday, July 26 and Friday, July 27 and on "Dateline," Sunday, July 29.

Vieira and Rowling will explore the Harry Potter phenomenon, including Rowling's notable impact on literacy, her readers, on the publishing industry, and the inspiration she has given young writers. Leading up to the J.K. Rowling interview, fans can participate in a 7-week celebration of the Harry Potter series at  The special section will include the latest news and features about the final book, allow fans to connect with each other, and provide a place for "Today" viewers to show off their love for the hit series.