IE 11 is not supported. For an optimal experience visit our site on another browser.

Hit or Miss? Granola bars, soy crisps and more

Every week, "Today" show food editor Phil Lempert reviews some of the new items hitting supermarket shelves near you.

It takes a lot for a food product to succeed. In fact, out of more than 30,000 new food items that were introduced in 2003, less than 5 percent were hits. (And less than 10 percent of all new products are still on supermarket shelves three years after they launch.) To help you avoid spending money on the likely failures, here are this week’s Hits and Misses.

Woeber’s Sandwich Pal Cranberry Horseradish Sauce
Sounds interesting, huh? This Ohio company has taken two beloved condiments — cranberries and ground horseradish — and mixed them to produced a robust combination. Packaged in a no-mess squeeze bottle, this sauce really introduces a unique, new taste. And, it only contains 10 calories per serving, so it’s not going to be a belt-buster. Recommended for sandwiches (turkey or beef come to mind) or as an addition to salad dressings, dips, and sauces (particularly those used with broiled meats and poultry). Retails for $2.29.

Chambers Family Farms Tosteds Roasted Soybeans (Non-GMO)
Here’s what Marie O. from Thousand Oaks, Calif., had to say about this product: “The absolute best soy nuts, in lots of flavors (my favorite is Maple). These soy nuts are not hard or greasy and are soooo tasty. You can mostly get them on the Internet.” Thanks, Marie! Your SupermarketGuru tote bag is on the way. Retails for $2.99 for a 10.6-ounce pouch.

Eat Smart Soy Crisps
We love the fact that these chips pack 7 grams of soy protein. However, they've still got a little work to do. For starters, the packaging boasts 6 grams of “net carbs,” a term we encourage shoppers to not be fooled by. The nutritional panel actually shows 11 grams of total carbohydrates. We also feel that 340 grams of sodium is high for a snack. And, perhaps most important, they don’t taste all that great (the word "cardboard" comes to mind when describing the flavor). Retails for $3.99.

Nature Valley Sweet & Salty Nut Granola BarsNature Valley has a new flavor to add to their line of granola bars, a combination designed to satisfy those sweet and salty cravings almost everybody has once and again. Well, they taste pretty good, and we'd like this snack bar if it weren’t for the high-fructose corn syrup in the ingredients. The box calls these granola bars “wholesome,” but we can’t agree. Take out the artificial ingredients and we’ll reconsider. Retails for $2.99.

Reese's Limited Edition Fudge Peanut Butter Cups
Here’s what Laurie C. from Wayne, Mich., had to say about this product: “Reese's Peanut Butter Cups are a favorite, so when I saw these in the store, I had to buy them for my family to try (husband and daughters aged 6 and 8). Two bites into it, I was asking if anyone else in my family wanted the rest. (No one did — they didn't like them either). The fudge on its own wasn't horrible, but the flavor didn't work with the peanut butter inside. I think I'll stick with the original, thanks!”  Thanks, Laurie! Your SupermarketGuru tote bag is on the way. Retails for $0.59.