By Tim Molloy
NEW YORK (TheWrap.com) - "50 Shades of Grey," the erotic bestseller by English writer E. L. James that sparked a bidding war among studios, has sold to Universal Pictures and Focus Features, Universal said Monday.
Studios spent the weekend fiercely competing for the film rights.
Universal's co-chairman, Donna Langley, led her studio's charge. At Sony, co-chairman Amy Pascal personally pitched the studio's bid.
James and her London agent, Valerie Hoskins, were in Hollywood last week, letting studio chiefs and producers pitch them. (Editing by Chris Michaud)