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/ Source: TODAY
By Drew Weisholtz

This is how Charmin rolls.

The brand is selling what it’s calling a “Forever Roll” of toilet paper. And though it may not last for an eternity, it is expected to remain in the bathroom for an extended period of time.

In fact, Charmin says you can go up to one month before changing rolls.

Tired of changing toilet paper? Charmin's Forever Roll to the rescue.Charmin

“It's the same 2-Ply Ultra Soft you know and love, and might just make you sing the Shiney Hiney song!” Charmin reminds people on its website.

Depending on your needs, you can choose between a single-user or multi-user Forever Roll. A single-user roll with 850 two-ply sheets measures 8.7 inches in diameter and will cost you $5.49 for a single purchase. If you get a subscription, the single-user roll drops down to $4.39 and gives you the option to choose how much toilet paper you'd like and when you would like it to be delivered, ranging from once a month to once a year.

Charmin's multi-user "Forever Roll" is ready for everyone's bathroom needs.Charmin

If you have more people who need to do their business, you can purchase the multi-user roll, which comes with 1,700 sheets and is 1 foot in diameter. It goes for $9.99 a pop, or $7.99 if you subscribe.

Charmin is also offering starter kits. You can get three multi-user rolls for $29.97 or choose the single-user starter kit for $16.47. Both kits come with their own free stand or wall mount.

Charmin is offering a free stand or mount to entice you to buy the Forever Roll.Charmin

Charmin even offers how-to videos to show you how to put together the stand and mount.

Though buying the toilet paper in bulk may make things easier for consumers, the brand, which is owned by Procter & Gamble, wants customers to know it’s environmentally sound, too.

“We’re committed to making a sustainable difference,” Charmin posted on its site, noting that the roll “eliminates 100 percent of plastic wrappers” and “reduces 80 percent of inner cones (compared to our equivalent double roll sizes).”

The Forever Roll is not new. In fact, Charmin promoted it last Christmas, peddling it as “that perfect holiday gift,” but it appears as if it is only now gaining traction.

The reception has been pretty good, with the clear majority giving positive reviews on the Charmin site.

“Who likes changing rolls? No one, that's who!” one roll reviewer wrote. “This is the greatest bathroom upgrade. The holder is really nice and the paper is soft and durable. Plus it looks cool and industrial but also sculptural. It’s super easy to change the roll and I feel like I'm saving tree's worth of cardboard tubes. We'll be ordering another for our guests at our Bed and Breakfast.”

Another bathroom goer noted, “Finally, a roll big enough where you won't run out in the middle of a personal ‘situation’.”

With responses like these, it sounds like Charmin is about to wipe out the competition.