DID YOU KNOW according to the American Cancer Society, more than 200,000 women in the U.S. will be diagnosed with breast cancer this year and one in seven women will get breast cancer in their lifetime? As a part of Breast Cancer Awareness Month, “Today,” looks at another way you can help the cause. This year more than ever, companies are giving consumers a chance to raise awareness and donate money to research with some great “Think Pink” items. Lucy Danziger, Editor in Chief of SELF Magazine, shares a look at some of the top picks. Learn more about the products she discusses on “Today,” here:
THE PRODUCTS: First of all, the best way to give money to the cause is to write a check directly to your favorite foundation or organization, but advocates say don’t stop there. You can also use your consumer dollars toward the cause, with some of these great items:
You may have noticed that this year, more than ever, items toting a pink ribbon and the promise to give more to breast cancer if you buy it, are out all over in department stores, in magazines and on television advertisements. This list includes items that give a big percentage to breast cancer. Some may be a little expensive, but these items work on not only giving a significant amount of money to breast cancer but also raising awareness.
We also have included a few make-up items that give an “undisclosed” portion because they are made by Estee Lauder who founded the Breast Cancer Research Foundation, one of the leading givers to the breast cancer cause. It is a “Think Pink Friendly” corporation. And most of the items have a pink ribbon on them, which again, raises awareness.
Most of the items are included in SELF magazine’s breast cancer handbook (which has been part of the magazine’s October issue for eleven years) while some others come from other publications.
YOU CAN WEAR IT CATEGORY: 1. Burberry Iconic Raincoat in passion pink
-Retail price: $1,095
-30 percent goes to Breast Cancer Research Foundation (BCRF).
-Available at select Burberry and Saks Fifth Avenue stores through Fall 2003.
2. Pink Pony cashmere sweater
-Retail price: $298
-10 percent goes to RL Pink Pony Foundation.
Exclusively available at polo.com and Polo Ralph Lauren stores.
3. Jessie della Femina pink herringbone fedora hat.
-Retail price: $165
-100 percent benefits BCRF during October.
-Call to purchase, 212-997-9774 x253.
JEWELRY CATEGORY: 1. “Time for a Cure” watch, Reed Krakoff for Coach.
-Retail price $350.
-$100 of proceeds benefit The Susan G. Komen Breast Cancer Foundation.
-Available at Coach stores and Bloomingdale’s.
2. “Dogeared” Cherry Quartz bracelet
-Retail price $50
-100 percent of the proceeds benefit The Susan G. Komen Breast Cancer Foundation.
Available at Fred Segal stores and at torchys.com
ALL IN THE BAG CATEGORY: 1. The BMW ultimate drive pink tote bag
-Retail price: $22 plus shipping
-80 percent of proceeds going to Komen
Available at www.bmw-online.com and at all BMW dealers across the US.
2. In the same vein as last year’s Ford/Bloomingdales/Kate Spade scarf, this year they’re selling a Lilly Pullitzer/Ford/Bloomingdale’s scarf.
-Retail price: $30
-100 percent net proceeds from the sale of the scarf benefit the Susan G. Komen Breast Cancer Foundation. Available at Bloomingdale’s.
3. Nanette Lepore satin ruffle bag.
-Retail price $95.
-100 percent of proceeds benefit the Libby Ross Foundation.
-Available at www.nanettelepore.com.
4. Avon cosmetics case. Special gift with purchase: Ultra Color Rich renewable lipstick in various colors.
-Retail price $5
-100 percent of proceeds benefits Avon Breast Cancer Crusade.
Available online at www.avoncrusade.com or by calling 800-FOR-AVON.
5. Rock Scissor Paper notecards, box of eight
-Retail price: $20
-All (100 percent) net proceeds go to breast cancer charities including: Y-me.
-Available by calling 888-941-9169.
EYEGLASSES CATEGORY: 1.Disrespectacles Pink Fiction eyeglasses
-Retail price: $180
-50 percent of the proceeds goes to WINABC, Women’s Information Network against Cancer.
Available at Disrespectacles locations in New York.
2. KATA tinted sunglasses (silver frames)
-Retail price: $350
-50 percent of proceeds benefit The Susan G. Komen Breast Cancer Foundation.
-Available at www.kataeyewear.com
3. Kata tinted sunglasses
-Retail price: $285
-50 percent of proceeds go to The Susan G. Komen Breast Cancer Foundation.
-Available at www.kataeyewear.com
4. Group of makeup by Estee Lauder Company:
Philosophy: Remember bath and shower gel $20, portion not disclosed.
-Rhinestone ribbon compact, retails $45, portion not disclosed.
Available at Estee Lauder counters.
-Lip palette containing 10 best-selling shades, retails $20, portion not disclosed.
Available at Clinique counters.
-Stila Lip Glaze palette, retails for $38, portion not disclosed.
Available at Stila counters.
-La Mer Creme de la Mer, retails $165, portion not disclosed.
Available at La Mer counters.
-Jo Malone Red Roses cologne, retails for $75, portion not disclosed.
Available at Jo Malone counters.
BAKING CATEGORY: 1. KitchenAid Pink Artisan Series Stand Mixer
-Retail price: $289.99
-$50 from each purchase goes to The Susan G. Komen Breast Cancer Foundation.
-Available at www.kitchenaid.com
2. Tin of 18 hand-iced gourmet butter cookies from Eleni’s New York
-Retail price: $55
-50 percent of the proceeds go to the Evelyn Lauder Foundation.
-Available only during October for at www.elenis.com
For more information about Breast Cancer Awareness, you can also visit: www.self.com