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Beat the heat with this sizzling beachwear

The latest swimwear and resort fashions mean easy moves between the sand and other activities. Judy Gordon has the details.
/ Source: TODAY

What’s the buzz in beachwear?

Swimwear is hot and sexy, for sure. And then there are the many looks that take you (and your bathing suit) beyond the beach with ease.

You’ll find sportswear-inspired options like pareos (a posh term for sarong), caftans, swim skirts and ponchos that transform your bathing suit into the centerpiece of your summer casual wardrobe.

See the latest fun styles and how to wear them in the latest edition of our weekly fashion and beauty update.

D_K_N_Y
Ready to wear spring  summer2004  
New York fashion  week september  2003
D_K_N_Y Ready to wear spring summer2004 New York fashion week september 2003

Thinking about a poncho? We’ve seen great ones in all price ranges from BCBG Max Azria, Rampage, DKNY, Arden B. and Ralph Lauren. And remember, if your poncho is fashionable and even slightly frivolous, it calls for a feminine sandal. No sneakers, please!

ANNA SUI
Ready to wear spring  summer2004  
New York fashion  week september  2003
ANNA SUI Ready to wear spring summer2004 New York fashion week september 2003

The skirtini has taken the swimwear world by storm. You’ll find them in almost every swimwear department, styled to mix and match in design and color. We love the Lands’ End Beach Living collection and the Pick-Your-Fit separates from Eddie Bauer, especially because pieces are sold individually to get you the best fit. (Bonus: The stretchy fabrics keep hips and tummy in check!)

Michael Kors
Ready to wear spring  summer2004  
New York fashion  week september  2003
Michael Kors Ready to wear spring summer2004 New York fashion week september 2003

Trendista alert! The caftan is an up-and-coming style and you’ll have to keep your eyes peeled for good examples! Right now you can find them in designer and better sportswear collections or from luxe resort stores that have always understood the appeal of this beachwear classic.  Our favorites come from Graham Kandiah and Calypso.

GOTTEX
New_York fashion  week  september 2003
Ready to wear Spring summer  2004
GOTTEX New_York fashion week september 2003 Ready to wear Spring summer 2004

Cut-out and zipped-down surfer styles may bare skin that has never seen the sun! Play it safe with an equally-high performance sun block product like Clarins Sun Care Cream Ultra Protection SPF 30 or Coppertone Shade Sunblock Lotion SPF 45.

READY TO WEAR SPRING SUMMER 2004
VERSACE
Milano Moda Donna
September 27th  to October 5 th  2003
READY TO WEAR SPRING SUMMER 2004 VERSACE Milano Moda Donna September 27th to October 5 th 2003

Deep V-necks and halter tops are great for those who have been graced with a bustline, while high-cut legs give the illusion of slimmer hips and longer legs. But we'll also share a well-guarded, trendista secret — if you want to look slimmer instantly, smooth on an instant tanning product, especially on your legs. A few to try: Neutrogena Build-A-Tan or Lancome Flash Bronzer, which is tinted with shimmering gold flecks and packed with anti-aging protectants.

Judy Gordon is a New York-based style consultant and the “Today” show’s style editor. She has been covering the fashion and beauty beat for the past decade. To learn more, you can visit her Web site, TheTrendReport.com, which highlights style trends in America.

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