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Are you a beauty — or a beast? Ask your iPhone

A new iPhone application called “Ugly Meter” rates your looks on a scale of 1 to 10 — with a perfect 10 meaning you’re perfectly hideous. But the app has raised ugly feelings from some users who claim it’s a joke and doesn’t really analyze facial features.
/ Source: TODAY contributor

When you walk into a room, do heads turn — in the opposite direction? Do babies cry, dogs howl and mirrors crack when you show your face? If this has happened to you, you could be aesthetically challenged.

But don't take our word for it. Ask your iPhone.

Developers who call themselves the “Dapper Gentlemen” have come up with an application that supposedly analyzes facial images captured on the iPhone and its sister gadgets to determine physical attractiveness on a scale of 1 to 10.

On the “Ugly Meter,” a 10 is a perfect (or rather, very imperfect) score.

The application costs 99 cents to download. “When your friends won’t tell you the truth, the Ugly Meter will,” the developers promise on their website.

But while several bloggers go into great detail explaining how the software supposedly maps points on faces to determine the subjects' levels of attractiveness, several disappointed customers complained on Apple’s website that they felt duped.

“It sounded like a serious app. However, the joke is on you if you buy it!” one customer wrote.

“From the description I assumed this was a serious product. It basically just takes whatever image you take a picture of and tells you it's ugly,” wrote another.

Bloggers who tested the application with photos of celebrities deemed to be among the world’s most attractive people got varied results.

Angelina Jolie, for example, scored a nearly perfect 2. “You’re so hot that you make the sun jealous,” Ugly Meter opined beneath its rating of the actress.

But her significant other, Hollywood hunk Brad Pitt, scored a nearly imperfect 8 on the ugly scale. “You could walk into a haunted house and come out with a paycheck,” Ugly Meter observed. purchased the app and tested it on photos of Jolie and heartthrob George Clooney, several times each. Even though the exact same photos were used each time, the Ugly Meter gave them differing readings — and always rated the two movie idols as “ugly.”

The developers at Dapper Gentlemen do not offer a lot of information about the application on their website, but make no representations there that the “Ugly Meter” is anything more than just iPhone fun.

Eugene Overline, a 30-year-old part-time software developer who built the application with Dapper Gentlemen co-owner Ryan Allen, told that the application is meant as entertainment.

“It does scan, but it does add a random thing in there,” Overline said, adding that true facial-definition scanning software requires three-dimensional images. "We tried, but weren't getting results.”

The developers are getting results in the marketplace, however. According to Overline, Ugly Meter is ranked seventh among the top applications in Apple's entertainment category. Sales topped $10,000 this weekend, of which Overline and Allen retain 70 percent.

"It's pretty much a lottery with the App Store. If you come up with a gimmicky thing, it could take off," said Overline, of Arizona, who began developing iPhone apps about a year ago. His business partner, Allen, a graphics artist, does the art work. "Top apps are making over $100,000 a day."