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Adidas apologizes for email congratulating runners who 'survived' the Boston Marathon

by Scott Stump / / Source: TODAY

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Adidas has issued an apology after sending out an email congratulating runners by saying they "survived" this year's Boston Marathon.

The sports apparel company, which was one of the sponsors of the race, drew a backlash on social media for sending out an email with the subject header reading, "Congrats! You survived the Boston Marathon!"

Adidas has issued an apology, saying it is "deeply sorry" after receiving a backlash for sending an email with a subject header congratulating runners who "survived" the Boston Marathon, four years after three people were killed and 26 injured in the bombing at the event. Getty Images

Many called the message poorly-worded, coming only four years after three people were killed and 26 injured in the bombing at the Boston Marathon. At least two of the survivors participated in this year's race.

RELATED: First woman to officially run Boston Marathon does it again 50 years later

The company issued an apology on Tuesday, saying it was "incredibly sorry" and that "no thought" was given to the subject line in the email.

"We deeply apologize for our mistake,'' the company said in the statement.

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