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Why you should shop small and local on Small Business Saturday

From Black Friday to Cyber Monday, the options for spending your cash this holiday season are endless. But there's another way to get a good deal: Small Business Saturday. Many owners are getting creative and trying different ways to reach out to customers. TODAY's Dylan Dreyer reports. (By TODAY with our sponsor American Express)
/ Source: TODAY

From Black Friday to Cyber Monday, the options for spending your cash this holiday season are endless. But there’s another way to get a good deal: Small Business Saturday. Many owners are getting creative and trying different ways to reach out to customers. TODAY’s Dylan Dreyer reports. (By TODAY with our sponsor American Express)