As if getting food delivered wasn't simple enough! Instead of picking up the phone or firing up the smartphone app, Domino's customers will soon be able to order a pizza simply by tweeting a pizza emoji at the @Dominos Twitter account.
The emoji-fied ordering system is called "Easy Order," and it rolls out to U.S. customers May 20, Domino's spokesman Tim McIntyre confirmed to TODAY.
Domino's Twitter account previewed the news with a tweet full of pizza on Tuesday:
To use the service, customers have to add their Twitter handle to their Domino's online ordering profile and specify what they want in their Easy Order. Customers can tweet either the pizza emoji or the hashtag #EasyOrder to @Dominos, and the company will send the order through a direct message on Twitter for customers to confirm.
Domino's isn't publishing a formal press release until Easy Order launches on May 20, McIntyre said, but Domino's CEO Patrick Doyle discussed it with USA Today in an article published Tuesday night.
"It's the epitome of convenience," Doyle told USA Today. "We've got this down to a five-second exchange."
More than half of Domino's sales already come from digital orders, and Doyle told USA Today the company will continue to explore platforms "where people are spending time" -- like Facebook and Instagram.
According to federal data, about 1 in 8 Americans consume pizza on any given day. Pizza + very little effort to procure said pizza + social media. What could be more American?