Toyota released its 2015 Super Bowl ad on Friday featuring Paralympic athlete and actress Amy Purdy performing deeds that would put most people to shame.
As a clip of boxer Muhammad Ali's famous speech before his 1974 fight with George Foreman, who was favorited to win, plays in the background, Purdy runs, snowboards, mountain bikes, ballroom dances and drives a 2015 Toyota Camry. All while wearing custom prosthetic legs. (Toyota is a sponsor of TODAY, whose sister company, NBC Sports, will be broadcasting the Super Bowl.)
"To say I'm honored to be in this spot airing during the game would be an understatement," said Purdy in a statement. "All my life I've been faced with choices, and I've been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words."
It's a stirring clip that has a double-below-the-knee amputee challenging the typical way in which women are used in car ads.
"I'm experienced now, professional. Jaw's been broke, been knocked down a couple of times, I'm bad!" says Ali in the speech. "Been chopping trees. I done something new for this fight. I done wrestled with an alligator. That's right. I have wrestled with an alligator. I done tussled with a whale. I done handcuffed lightning, thrown thunder in jail. Only last week I murdered a rock, injured a stone, hospitalized a brick! I'm so mean, I make medicine sick!"
Just like the iconic and feisty boxer, sometimes Purdy gets knocked down and frustrated but then picks herself up again and tries harder.
As the cuts in the commercial quicken before climaxing in a beauty shot of a Toyota on a cliff, Ali says, "All you chumps are gonna bow when I whoop him, all of you. I know you got him, I know you've got him picked, but the man's in trouble. Imma show you how great I am.”
Then Purdy rides a mountain bike over several boulders and off the screen.
The spot is part of the brand's "One Bold Choice Leads to Another" campaign for the 2015 Camry. It's slated to air during the first quarter of the Super Bowl. The brand will also air another ad centered around "bold dads."
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