Folks of the suburbs who are driving an eco-sensitive vehicle, pay attention: You now have your clarion call to coolness.
Toyota wants you to know that you are "heck on wheels"!
In the car brand's fun, vibrant ad set to air during Super Bowl 50, Toyota unveils Todd, a 9-to-5 guy who just loves singing about his red Prius. He sets out of his garage and hits the road through the 'burbs, crooning about its "badass" qualities while the local wildlife gawks. A neighbor even gives him a seriously rock 'n' roll hand sign. When he finally pulls into the parking lot at work, his co-workers are all outside jamming right along with him.
Now that's a commute we wouldn't mind taking! You can watch the full 90-second commercial here.
Todd is truly living the wild life — in a vehicle most don't initially associate with crazy times. Maybe a guitar solo and a sporty approach can change all that.
Super Bowl 50 airs on Sunday, Feb. 7 starting at 6:30 p.m. on CBS.
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