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It wouldn't be the Super Bowl without the iconic Budweiser Clydesdales, and they are back with the adorable friend they made in last year's award-winning commercial.
In the third installment in a trilogy of Budweiser's yearly Super Bowl ads, which TODAY debuted exclusively, the rambunctious puppy returns with a new spin on his story. This year, there's a villain in the mix.
"We're focused more maybe on the puppy than in past,'' director Jake Scott told TODAY's Joe Fryer. "Telling the story through the puppy's eyes."