There’s a new wave in the way companies are advertising to consumers, shifting away from print and broadcast mediums and using popular social media users to promote their products. In this week’s Sunday Closer, NBC’s Jo Ling Kent takes a look at the modern, billion-dollar industry.
Social media influencers are changing the way companies market their products
Play Video - 4:37Social media influencers are changing the way companies market their products
Play Video - 4:37
Most Watched
Sponsored Content
Now Playing
Students take center stage at ‘March for Our Lives’ rally
Sponsored Content
Now Playing
What to expect from Stormy Daniels' ‘60 Minutes’ interview about Trump
Sponsored Content
Now Playing
Young men discuss the pressures of masculinity: ‘You can’t show sadness’
Sponsored Content
Now Playing
After mass shootings, tributes are being saved at exhibits
More video
Sponsored Content
Now Playing
What’s next: Trump to meet with Putin
Sponsored Content
Now Playing
Highs and Lows: Build-A-Bear fiasco, Gordon Hayward’s gender reveal reaction
Sponsored Content
Now Playing
Lady Antebellum is in a ‘completely different world’ backstage with more children
Sponsored Content
Now Playing