There’s a new wave in the way companies are advertising to consumers, shifting away from print and broadcast mediums and using popular social media users to promote their products. In this week’s Sunday Closer, NBC’s Jo Ling Kent takes a look at the modern, billion-dollar industry.
Social media influencers are changing the way companies market their products
Play Video - 4:37Social media influencers are changing the way companies market their products
Play Video - 4:37
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