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Small Business Saturday: How to 'shop small' and support local businesses

With Small Business Saturday coming up this weekend, TODAY created its own Main Street on the plaza and invited three small businesses to come and set up shop. Al Roker spotlights three unique stores, and Sheinelle Jones reveals some of the small businesses TODAY viewers have shared with the hashtag #ShopSmall. (By TODAY with our sponsor American Express)

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Small Business Saturday: How to 'shop small' and support local businesses

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Small Business Saturday: How to 'shop small' and support local businesses

Play Video - 2:51

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