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Put down that drink! Why 'sip and click' online shopping is doing real damage

If you've ever had a few drinks and made a regrettable online purchase, you've experienced the 'sip and click,' which has become a real phenomenon for retailers.
/ Source: TODAY

It's Friday night, you've had a couple glasses of wine, and now nothing is going to stop you from going shopping online and treating yourself.

Then when a scooter is delivered to your door on Monday, you wonder where it could've come from considering you don't remember ordering it and haven't ridden one since you were 10 years old. Another package then arrives with personalized playing cards featuring pictures of your dog.

"This is what we call the 'sip and click,''' TODAY financial editor Jean Chatzky said on Friday. "If you have a glass of wine, it helps you just go, 'Oh yeah, that's what I would like.'''

Retailers are just fine with those late-night purchases when you're half in the bag, considering the fashion commerce site Lyst and the site Racked say business goes up 48 percent after 2 a.m. on Friday nights.

Chatzky suggests removing your saved credit card number from your phone and waiting 24 hours to pull the trigger to head off the "sip and click." Also, focus on the two most important words of all: return policy.

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From the "Baywatch" soundtrack to a "Star Wars" ice pop maker, TODAY viewers admitted they too are not immune to the "sip and click" phenomenon.


Follow writer Scott Stump on Twitter.