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'Pink tax': Do women pay more than men for similar products?

by Jeff Rossen and Jovanna Billington /  / Updated  / Source: TODAY

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Studies show that women pay more than men for such products as shampoo, deodorant, razors and shaving gel. Retail experts call it the "pink tax."

"You wouldn't notice this because women's products are separated from the men's products, so it's not easy to compare the prices," said consumer retail expert Andrea Woroch. "This is actually happening. Women are paying more than men."

Rossen Reports went shopping for such products as shaving gel, shampoo, deodorant and visited a dry cleaner to compare prices for women versus men.

To suggest a topic for an upcoming investigation, visit the Rossen Reports Facebook page.

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