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Man-fluence: How the supermarket is changing

Nearly half of grocery shoppers are male, according to the Wall Street Journal, and the growing number of cart-pushing dudes has changed the way products are marketed. Marketing consultant Andrew Davis talks about brands and products that are being “manned up.”

Nearly half of grocery shoppers are male, according to the Wall Street Journal, and the growing number of cart-pushing dudes has changed the way products are marketed. Marketing consultant Andrew Davis talks about brands and products that are being “manned up.”