Nearly half of grocery shoppers are male, according to the Wall Street Journal, and the growing number of cart-pushing dudes has changed the way products are marketed. Marketing consultant Andrew Davis talks about brands and products that are being “manned up.”
Man-fluence: How the supermarket is changing
Nearly half of grocery shoppers are male, according to the Wall Street Journal, and the growing number of cart-pushing dudes has changed the way products are marketed. Marketing consultant Andrew Davis talks about brands and products that are being “manned up.”