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For Kmart customers, Christmas comes (very) early

Kmart is receiving a lot of attention for airing a Christmas ad a full 106 days before the holiday. Many customers feel the retailer is jumping the gun, but business analysts think the ad is necessary for the chain’s layaway program.

Kmart is receiving a lot of attention for airing a Christmas ad a full 106 days before the holiday. Many customers feel the retailer is jumping the gun, but business analysts think the ad is necessary for the chain’s layaway program.