Every year around this time the folks at high-end department store Neiman Marcus seek to dazzle and tempt customers with their Christmas Book, a catalog full of gift ideas typically highlighted by fantasy-fueled motor vehicles.
Two years ago the retailer offered an $80,000 custom motorcycle and an Aston Martin convertible sports car for $344,500. The featured vehicle in 2009 was the $250,000 Icon A5 amphibious airplane. Way back in 2000 the retro styled Ford Thunderbird was all the rage and the catalog sold 200 special editions for $41,995 each in record time.
This year’s motorized main dish is more personal — or at least in-person. The catalog is selling a custom Arch KRGT-1 motorcycle that the actor and bike enthusiast Keanu Reeves helped design. Buyers will also get to take a ride with Reeves and Arch Motorcycles founder, the well-known bike builder Gard Hollinger (you might recall him from the old Discovery Channel show “Biker Build-Off”).
For $150,000, up to three customers will get the Arch Motorcycle & Ride Experience, which includes the big, high-performance, 121-horsepower bike and a two-day ride along the California coast and through the Angeles Crest National Forest with Reeves and Hollinger.
The deal also comes with first-class airfare for two from anywhere in the U.S. to Los Angeles, private car service to and from the airport and three nights in a suite at Santa Monica's Shutters on the Beach. Customers’ guests also get to join the ride on Arch motorcycles, but don’t get to keep them.
The Arch KRGT-1, introduced last year, reflects growing interest in the motorcycle market for custom machinery that helps riders stand out among the crowds on mass-market bikes. Even large manufacturers like Harley-Davidson, Honda, Yamaha have tapped into the trend by offering special paint, trim and accessories that allow buyers to make their everyday bikes more of a hand-built look.