How Playboy is reinventing the Bunny for a new generation

by TODAY / / Source: TODAY

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Hugh Hefner started Playboy magazine in 1953 with the help of a $1,000 check from his mother. Now, the media mogul’s son, Cooper, is taking the reins and attempting to reshape the brand in an ever-changing social and digital landscape. In this week’s Sunday Spotlight, NBC’s Steve Patterson visits the younger Hefner at work and inside the iconic Playboy Mansion.

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