Home Depot has long been known as the no-frills bastion of tools, lumber and other products that appeal to the tool belt-wearing set. Now, it’s going for the softer side.
The New York Times reports that Home Depot is hoping to attract more women who are into things like redecorating, and it has recruited none other than Martha Stewart to help with the effort.
The home improvement retailer now carries a line of Martha Stewart Living products, and it also is sprucing up areas that might appeal to women looking for window treatments or other products.
“For years, we’ve always had a bad — I don’t want to say a bad reputation. It’s more that people look at our business and think it is male-oriented, dominated,” Gordon Erickson, the senior vice president for merchandising and décor at the Home Depot, told the New York Times. “Fifty percent of our customers are female. We need to offer her products that she wants.”
Readers, what do you think: Will Martha Stewart make women want to shop at Home Depot? Or does the effort seem like it is pandering to women who wear tool belts? Leave your comments below.