With the legalization of gay marriage in New York — which comes just in time for wedding season — you may be pondering what to get the happy newlyweds in your life.
May we suggest a subscription to Netflix, a nice lunch at Subway or an Amazon.com gift card?
A new report from YouGov BrandIndex finds that those companies, along with Google and YouTube, are among those best perceived by lesbian, gay, bisexual and transgender shoppers.
YouTube and Google ranked first — but you can’t exactly put those brands’ products on a wedding registry since most are already free. Netflix, Amazon.com and Subway were next, following by Whole Foods, Disneyland/Disney World and the iPhone.
YouGov BrandIndex daily surveys about 5,000 shoppers daily. To get this list, the company looked at positive and negative perceptions of various brands among people who identify themselves as gay, lesbian, bisexual or transgender.
It got slightly different results when they ran the same test for the overall adult population. For the broader group, Subway ranked first, followed by Lowe’s, Ford, Amazon.com and Netflix. YouTube was No. 13 on the list, and Google was No. 7.
YouGot BrandIndex declined to disclose which companies LGBT shoppers perceived as being the worst.
Here's the full list of popular brands.