Heinz unleashes a stampede of wiener dogs for new Super Bowl commercial

Get the latest from TODAY

Sign up for our newsletter
/ Source: TODAY
By Sarah Epstein

Heinz released its new Super Bowl 50 ad this week, and it proves that nothing beats a pup in costume.

The commercial opens with an adorable dachshund running through an open, grassy field. Pretty soon, its joined by a stampede of other wiener dogs — all in hilarious hot dog costumes!

RELATED: T-Mobile Super Bowl commercial premieres: See Drake's new 'Hotline Bling'

Trending stories,celebrity news and all the best of TODAY.

Eventually, it's revealed the pups are running towards a family of people wearing ketchup, mustard and BBQ sauce costumes.

"It's hard to resist great taste," the announcer says, as the dogs leap into their owners' arms. "Meet the Ketchups."

It's heartwarming to watch the hot dogs make their way into their owners' arms. Er, it's beautiful to watch the wiener dogs make their way to their favorite condiment.

RELATED: Watch a sexy Ryan Reynolds distract drivers in new Super Bowl commercial

Um, let's go with this: We love watching these wieners find their perfect match!