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Good Graph Friday: Who's buying what online

Americans of all ages are switching to online shopping these days, but new research shows that older shoppers may be more adventurous than younger ones in terms of what they buy.Older shoppers are more likely than younger shoppers to buy food and beverages online, according to new research from the Integer Group and M/A/R/C Research.The survey of about 1,200 shoppers also found that people over ag
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Americans of all ages are switching to online shopping these days, but new research shows that older shoppers may be more adventurous than younger ones in terms of what they buy.

Older shoppers are more likely than younger shoppers to buy food and beverages online, according to new research from the Integer Group and M/A/R/C Research.

The survey of about 1,200 shoppers also found that people over age 65 were slightly more likely to buy health and beauty products than those under age 24.

The vast majority of shoppers of all ages are buying more traditional online fare, such as books and music, over the Internet.