Finally! A ketchup packet that's easy to open


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By Life Inc.

Mary Collins


A much larger Heinz ketchup packet is starting to show up in restaurants across the country. The container, shaped like a traditional Heinz bottle with a peel-back lid, holds three times more ketchup than the previous H. J. Heinz Co. squeeze packets.

The company’s ‘Dip & Squeeze’ design is also true to its name, giving ketchup lovers the option of dunking their french fries instead of trying to squeeze it out, which can be a messy way to eat — especially while on-the-go.

The Dip & Squeeze marks the first Heinz Ketchup packet redesign in 42 years, spurred by consumer feedback about the inconvenience of Heinz’s traditional rectangular squeeze pouches.

The company started developing the Dip & Squeeze in 2008, Jackson said.  

Previous coverage: After 40 years, Heinz revamps ketchup packets