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Facebook is getting in on the live-streaming video trend with a new feature called "Live," available only to celebrities and other verified public figures who want to create videos to share with their fans.
Like startup Meerkat and Twitter's Periscope, Facebook Live lets users create and share live video. Facebook's version is a feature in its "Facebook Mentions" app, a celebs-only app the company launched last summer.
Fans can comment on, like or share the celeb's Live video while watching -- and find out when friends or other public figures tune in. Once the broadcast is over, it sticks around as a video published on the celebrity's Facebook page.
Nightly News anchor Lester Holt tested the feature during his lunch break on Wednesday:
Other public figures who will be the first to use Live, according to Facebook, are Dwayne "The Rock" Johnson, Serena Williams, Luke Bryan, Ricardo Kakà, Ashley Tisdale, Martha Stewart and Michael Bublé. Get streaming!