Facebook's U.S. "buzz score," among men has plummeted in the past six months, according to one site which measure such things.
It's also ebbed among adults ages 18 to 34 and those ages 35 to 49 since the start of the year, but nowhere near the degree it has with men overall, YouGov BrandIndex says:
While Facebook is still very well positioned in its space, other evidence points to potential challenges ahead. According to Inside Facebook Gold data service, while Facebook is approaching its 700 million user goal, most of the gains have been from countries who adopted it later than North America. Growth numbers have recently slowed down and the United States lost 6 million users in May alone.
Three demographic groups have led Facebook’s consumer perception declines. Among Adults 35-49, Facebook’s Buzz score has dropped from 28.5 on January 3 to 10.4 on June 13. Over the same period, the Buzz score also declined with Adults 18-34 — who have historically had the highest perception of the brand — going from 36.2 to 22.8. Finally, the company has seen loses with Men overall, the Buzz score for this demographic decreasing from 22.1 on January 3 to 7.8 on June 13.
The perception gap between men and women began widening in mid-January, with men’s numbers tumbling throughout February. Only a small amount of that loss was regained through the spring until early June, when the numbers declined again.
Hard to say what the numbers mean at this point. In another just-released report, "Social networking sites and our lives," by the Pew Research Center’s Internet & American Life Project, women are clearly seen as the bigger users of social networking sites, including Facebook, than men, in general.
Social networking site users "are disproportionately female (56 percent)," Pew says. Women also comprise the majority of email users (52 percent), users of instant messaging (55 percent), bloggers (54 percent) and those who use a photo-sharing service (58 percent).
"While Facebook is still very well positioned in its space, other evidence points to potential challenges ahead," wrote Ted Marzilli, BrandIndex's senior vice president wrote.
— Via All Facebook
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