The average American spends more than $1,000 a year on coffee. But do you really need to spend a lot on your morning cup, or is the cheap stuff just as good?
Launching a special Rossen Reports series called "Don't Pay That," TODAY national investigative correspondent Jeff Rossen set up a blind taste test in New Jersey's Menlo Park Mall to see. The contenders: cheap deli coffee priced at $1 a cup versus fancy gourmet coffee coming in at $3.25 per cup.
The taste test went on for hours, with dozens of people sampling the competing brews. And when it was over, there was a clear winner, preferred by 67 percent of the testers.
Does expensive coffee really taste better? Blind taste test says...
Play Video - 3:48Does expensive coffee really taste better? Blind taste test says...
Play Video - 3:48
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When Savannah Guthrie, Matt Lauer and Al Roker took the blind taste test live on TODAY Monday, the results were even more dramatic: All three anchors preferred the cheap coffee!
To suggest a topic for an upcoming investigation, visit the Rossen Reports Facebook page.