Dragging your feet on buying that new MacBook Air? Always wanted to play "Angry Birds?" Well, Apple is giving you an incentive to open your wallet by donating part of every purchase to support (RED) and World AIDS Day.
Starting on Monday Nov. 24 through Dec. 7, 100 percent of the proceeds from 25 apps — including "Clash of Clans," "FIFA 15" and more — will go toward the fight against AIDS in Africa. That includes in-app purchases, so you can buy a dress in "Kim Kardashian: Hollywood" and feel good about it.
On Friday, shoppers will get an iTunes gift card with select Apple purchases, with a portion of each one going to support the cause. Then, on Monday, Dec. 1, a percentage of every single Apple purchase will go to fight AIDS.
"This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well," Apple CEO Tim Cook said in a statement.
The number of AIDS-related deaths in Sub-Saharan Africa dropped 50 percent from 2004 to 2012, according to the World Health Organization, but, at the end of that span, the region still accounted for 73 percent of all AIDS-related deaths.