Judging by the outpouring on Twitter, it seems everyone with an Internet connection and a heart is positively melting over a new ad featuring a seven-year-old boy who helps his penguin companion find love.
It begins with a very "Calvin and Hobbes" scenario where a boy and his penguin buddy, "Monty," pal around, playing Legos, jumping on trampolines and sledding. Penguins are of course naturals at sliding down snowy hills.
But midway through the seasonal frolicking the boy realizes his companion is missing something. The answer, unwrapped in the final scene, positively rips at the heartstrings.
Not to mention the purse strings. The 2-foot version of the Monty doll, costing £95.00 or about $150, sold out online within hours of the video going live. So too did the other penguin-branded plushies, pillows, mugs and scarves.
Not to worry, it's only November. The retailer plans on restocking and they'll make sure there's plenty of chances to snap up this penguin before Santa seals up his sacks.