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Bass Pro Shops founder wants to hook more people on the great outdoors

Johnny Morris is the fisherman and conservationist who founded Bass Pro Shops in the 1970s, turning it into the massive superstore it is today. Now, he’s turning some focus to a wildlife museum to hook more people on the great outdoors. NBC’s Kevin Tibbles has this week’s Sunday Closer.

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Bass Pro Shops founder wants to hook more people on the great outdoors

Play Video - 3:16

Bass Pro Shops founder wants to hook more people on the great outdoors

Play Video - 3:16

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