Sure, furniture stores let you see and feel the products in real life, but wouldn’t it be cool if you could live with them for a period of time? Well, soon you’ll be able to do just that with the contemporary designs of West Elm.
The retail chain recently announced that it will be opening up a series of hotels across the country where guests will get to enjoy their products as well as a boutique hospitality experience thanks to a partnership with management and development company DDK.
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According to a press release, the first properties are set to open in late 2018 in the following cities:
- Detroit, Michigan
- Minneapolis, Minnesota
- Savannah, Georgia
- Charlotte, North Carolina
- Indianapolis, Indiana
Each hotel will feature different design elements that are unique to the city it’s in, such as paintings from local artists and traditional décor. The overall aesthetic of the hotel will feel modern and contemporary, much like the stores.
According to a report in the Wall Street Journal, rooms will include marine blue tile in the bathroom, marble coffee tables and 280-thread count cotton sheets. There will even be a specially created scent from Haitian Vetiver oil in the hotels.
And if you love the furnishings or artwork featured in your room, you’ll be able to go to westelm.com and purchase it, although there won’t be price tags on any of the pieces in the room. “We don’t want you to feel like you’re sleeping in a showroom,” Peter Fowler, head of West Elm’s hospitality and commercial furniture businesses, told the WSJ.
Another feature each hotel will have is “communal spaces spaces and one-of-a-kind experiences will bring guests and neighbors together in a relaxed, collective setting,” according to the press release.
Room rates will vary by location and level of luxury, but are expected to range from $175 to $400 and beyond. More locations are expected to be announced in the future.