Our editors have independently selected the items featured in this article because we think they’re worth knowing about. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.
As the sun peeks over the horizon, TODAY co-hosts Hoda Kotb and Savannah Guthrie say good morning to viewers across the globe. Whether they're greeting guests on the plaza or speaking to the audience from Studio 1A, their bright smiles and energy start each day on the right note.
You might be watching from home, but that doesn't mean you can join in on the fun with your own collection of TODAY merchandise.
Show Al Roker your support with a 3rd Hour of TODAY mug or add a cutting board to your cart if you can't get enough of the recipe segments. Do you watch the show with your pet by your side? There are even items that your pooch will love.
Check out some of our favorite TODAY merchandise picks and see more items by visiting the NBC Store online.
TODAY Mugs and Water Bottles
This unique mug is an extremely recognizable part of the show. Now you can sip on your morning coffee with your favorite co-hosts!
The friendship between Hoda Kotb and Jenna Bush Hager is unmatched — and you can join in on the fun with this Hoda & Jenna mug. It's insulated to keep your beverages at your preferred temperature and covered to avoid unwanted spills.
Al, Sheinelle, Craig and Dylan start their day with their 3rd Hour TODAY mugs in hand. This 18-ounce mug is dishwasher- and microwave-safe.
Support Willie Geist with this bright yellow mug. At 20 ounces, this one can hold everything from your coffee to a big bowl of soup.
Find your fit with this TODAY water bottle in hand. It's crafted from stainless steel and has double-wall insulation — keeping your water cool all day long.
This kitchen companion will help you prep all of the incredible TODAY recipes in no time. With the TODAY Food logo carved into the corner, you'll feel like you stepped right into the studio to cook with the guests.
Though we'd love to cook a meal without spills or mishaps, they're bound to happen. Protect your clothing with this TODAY apron — and personalize it for you or your favorite chef!
TODAY Apparel and Accessories
Can't get enough of TODAY? You can display your support with this ultra-comfortable tri-blend shirt. It has a loose fit throughout, making it perfect for lounging around while watching the show.
Show your love for your early-morning hosts by sporting this baseball tee. It's a classic look that won't go out of style, and the three-quarter-length sleeves make for an excellent piece for the transition of seasons.
Pair your tee with this TODAY baseball hat. It also comes in orange and white so you can get a variety of styles for the whole family.
Create a TODAY fan out of your little one with this adorable bodysuit that comes in four sizes (6-, 12-, 18- and 24-months).
One Small Thing
Start your day on the right note with a little reminder to do good, be kind and stay positive.
Sprinkle the world with kindness — and lounge with this positive pillow! Set it up in your living room for a daily reminder to be kind.
Show your support for the guide dog Foundation with this personalized pet bowl. $2 from each item sold will go directly to the guide dog Foundation in their mission to provide guide togs to those in need.
If your "good boy" really wants to stand out, give him this adorable pet bandana. It comes in navy and orange, and $1 from each item will go to the Guide Dog Foundation.
Pamper your pet with the TODAY Paw Print Dog Bed. This plush bed will provide the perfect rest spot for your dog while watching the show! Plus, $5 from every purchase will go to the guide dog Foundation.
For more stories like this, check out:
- Interested in a book or album you saw on TODAY? Learn more here
- The bestselling and top-reviewed products to try this spring
- TODAY co-hosts recommend children's books for Read Across America Day
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.