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These are the 2018 Product of the Year Award winners

How many do you have in your home?

by Jen Birkhofer /  / Updated  / Source: TODAY

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Product of the Year USA, the world's largest consumer-voted awards for products, announced the winners for the 2018 Product of the Year Awards last Thursday.

At the 2018 awards show, Mike Nolan, CEO of Product of the Year USA, said, "Product of the Year answers an essential question: 'How do I find great new products, with so many launches, so many claims, how do you find the best?'"

Entries are accepted from products launched within the previous year that demonstrate advancement in their industry. The categories include food/beverages, beauty, personal care, household essentials, car care and pets. The results are based off the opinions of 40,000 customers.

The 31 winners of the 2018 Product of the Year Award are listed below by category.

Personal Care

Best in Beauty:

TODAY has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by TODAY. All prices are subject to change and items could sell out based on the merchant’s inventory.

Use this mask to repair heavily damaged hair. To use, work through your hair, let sit for a few minutes and then thoroughly wash out. It promises to leave your hair stronger and shinier.

Best in Feminine Care:

Best in First Aid:

These large gauze pads from Arm & Hammer are naturally soothing and help eliminate bacterial odors. They are a must-have in any moms medicine cabinet.

Best in Men’s Hair Care:

This product cleans your hair and gets rid of gray hairs at the same time. The natural looking dye works on any hair color and will gradually get rid of grays the more you use it.

Best in Pain Relief:

This spot treatment is packed with Aloe Vera and essential oils and helps massage away aches and pains. It's great for sore muscles!

Best in Personal Care:

This soap is made entirely out of fresh goat milk, which means that it's high in proteins, vitamins, minerals and triglycerides. It's also available at Walgreens.

Best in Women’s Grooming:

This lipstick-looking product is actually a hair remover! When turned on, the top part rotates and essentially shaves the hair off. And unlike waxing, this little device isn't painful.


Best in Air Care:

Febreze One takes the power of Febreze to another level with a two-in-one formula that removes odors from both air and fabric.

Best in Car Care:

 Valvoline Easy Pour Bottle

The Valvoline we all know and love now comes in a game-changing Easy Pour Bottle that makes changing your car's oil a breeze (yes, even for the most amateur car owners).

Best in Dish Care:

Who has time to pre-wash every dish before it goes into the dishwasher? Hint: the answer is no one. Good news, now with Cascade Platinum ActionPacs you can throw all the dirty dishes straight into the dishwasher without pre-washing and expect sparkling results every time.

Best Dishwasher Cleaner:

It's going to be pretty hard to get those clean dishes without a clean dishwasher! Cascade Platinum Dishwasher Cleaner is the perfect way to keep your dishwasher looking and working its best.

Best in Home Cleaning:

With flu season at an all-time high, this Purell disinfectant spray is a must-have for any home.

Best Laundry Booster:

This laundry scent booster will leave your clothes smelling like cherry blossoms and ginger for up to 12 weeks.

Best Laundry Pacs:

These Tide pods are packed with Downy to offer protection from fading and stretching directly in the wash cycle. They virtually eliminate the need to use both detergent and fabric softener.

Best Liquid Laundry:

With scents such as White Tea & Lavender and Vanilla Orange Blossom, it's hard not to fall in love with Gain Botanicals laundry detergent. The 65 percent plant-based formula is also free of dyes, chlorine, phosphates, and optical brighteners.

Best in Pet Care:

Turtle Wax's removable brush cap and Odor-X technology are perfect for cleaning up pet messes wherever you are. This fur mama must-have makes it easy to clean even the toughest pet stains on carpets and rubber mats.


Best in Bakery:

This decadent German chocolate cake-in-a-mug is the perfect treat for one - you just add milk, pop it in the microwave and enjoy!

Best Beer: Heineken COOLERPACK

 Heineken Coolerpack

This Heineken COOLERPACK allows customers to chill their beer by simply removing the top of the package and adding ice.

Best Better-For-You Snack:

With 20 grams of protein in each bar, the Elevation by Millville High Protein Bars definitely live up to their name! Try both the Mint Chocolate and Chocolate Peanut Butter falvors. Available at ALDI stores and Instacart.

Best in Breakfast: Sandwich Bros. Breakfast Sandwiches

 Sandwich Bros. Breakfast Sandwiches

These 150 calorie breakfast flatbread pockets are stuffed with real, fresh ingredients such as turkey sausage, egg whites, and cheddar cheese.

Best Candy Bar:

Best Convenience Meal:

This Super Soup is the perfect healthy meal for those days you have no time...or just don't want to clean the kitchen!

Best in Cooking:

This copper pan is perfect for frying, steaming and more! It can withstand heat up to 850 degrees and has a non-stick coating. Even better? It's dishwasher safe.

Best Frozen Entrée: Cooked Perfect Fire Grilled Chicken

 Cooked Perfect Fire Grilled Chicken

Cooked perfect offers numerous different varieties of Fire Grilled Chicken perfect to suit any occasion or flavor preference.

Best Frozen Side:

These Veggie Tots are packed with cauliflower and are a healthy alternative to potato tots. Use them as a great way to add more veggies into your diet without even noticing a difference in taste. Green Giant suggests making cauliflower tot nachos out of them for a fun meal.

Best in Health & Wellness:

This plant-based protein powder is perfect for clean eaters. Just add one scoop to your favorite smoothie and enjoy the digestive benefits of probiotics and waist-friendly protein.

Best in Ice Cream: Skinny Cow High Protein Packed Low Fat Ice Cream

 Skinny Cow High Protein Packed Low Fat Ice Cream

This Skinny Cow ice cream completely redefines indulgence through the idea that you shouldn't have to sacrifice health for happiness. Look out for three new flavors launching this year: Chocolate Cake Me Away, Peanut Butter Loves Chocolate and Rock On! Rocky Road.

Best in Ready-to-Drink Cocktail: Smirnoff Spiked Sparkling Seltzer

 Smirnoff Spiked Sparkling Seltzer

Smirnoff's Spiked Sparkling Seltzer is the lowest calorie hard seltzer on the market with jut 90 calories per can. Make sure to try all the exciting flavor combinations!

Best Snack Cup:

These Friendly Farms Greek Yogurt Tilts combine the best of healthy and sweet with lowfat greek yogurt and fun toppings that can be mixed together with just a tilt. Available at ALDI stores and Instacart.

Best Spread:

Little Salad Bar Assorted Fresh Guacamole comes in three exciting flavors: Chunky, Southwest and Pineapple Poblano. Available at ALDI stores and Instacart.

Best Sugar Confections:



Made up of a caramel cup, a whole roasted hazelnut, chocolate hazelnut cream and a chocolate coating, this sweet treat is sure to satisfy any sugar craving you have.

For additional information about the 2018 Product of the Year winners, visit and follow along socially with #POYUSA2018.

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