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Online bedding companies are popping up — which 1 is best for you?

These online bedding companies want to help you sleep tight. Which one is right for you?
/ Source: TODAY

Maybe — just maybe — you don't have to run your fingers over sheet samples before buying bedding.

That's what several online bedding companies are hoping, at least. Brands like Parachute and Crane & Canopy have been popping up online over the last few years, offering complete sets of bedding with just the click of a button. But which one is right for you? TODAY took a look at some of the latest brands to make the decision easier.

Parachute: Best for eco-conscious sleepers


Maybe it’ll help you to sleep better at night knowing that this bedding company prides itself on is what it’s doing to protect the planet. According to the website, the materials surpass the most stringent safety and environmental protection standards (they’re free of synthetics and chemicals), and the down comforters come from humanely treated ducks. Bonus: For every Venice set sold, Parachute will send a malaria prevention bed net to someone who needs it.

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The high quality linens don’t have a specific thread count — the company prefers to focus on the caliber of the thread and manufacturing process instead. Sets come without a top sheet (you can buy one through the company separately) since they found that 40 percent of Americans don’t usually use one. (“Why pay for something you might not use?” they ask on the site.)

Price: Standard sheet sets start at $89, luxury Venice bedding sets start at $219. Shipping is free.

Brooklinen: Best for luxury-seeking sleepers on a budget


The super soft Egyptian cotton used in Brooklinen’s line will help create a decadent night’s sleep, but with sets starting at $99, it’s available at a fraction of the cost compared to many luxe brands. Another great thing about this company is the simple and classic designs, which you can mix and match when purchasing a set.

Reviews are positive, too. One customer wrote on the website, “The softest sheets, easy to purchase, at the most reasonable prices.” And many have also gone out of their way to praise the customer service.

Price: Classic sheet sets start at $99, luxe sets start at $129.

Crane & Canopy: Best for colorful sleepers

Crane & Company

You may have noticed that these online bedding companies stick to mostly neutral shades, but Crane & Canopy has a variety of different colors and designs available for their sheets and duvets. The 400-thread count pieces come in solids such as porcelain green and plum purple, as well as in colorful embroidered finishes. The website says the classic sheets “will feel beautifully smooth and silky against your skin.”

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Another fun feature? The company’s Nova duvet cover helps you make the bed so fast thanks to their two-in-one solution that combines the cover and flat sheet. Plus, there’s a hidden zipper in the middle of the cover that makes it much easier to stuff the duvet in there.

Price: Luxury sheet sets start at $139 for a full/queen, duvet covers start at $99 for a full/queen

Casper: Best for warm-blooded sleepers


You’ve probably already heard about the famous mail-order Casper mattress, but did you know the company has recently started selling bedding, too? The 200-thread count sheets and pillowcases were designed to be breathable yet luxurious-feeling. Coming in two color options — all white or white with gray trim — the bedding also features some pretty smart details including labels to indicate the short end on the fitted sheet and envelope closures on the pillowcases to keep everything in place at night.

One reviewer on the site says his favorite part of sleeping with the set is that he doesn’t ever get hot sleeping at night. Another said that the sheets “feel like a soft teddy bear I could hug all night.”

Price: Sets are $180, individual pieces start at $50; free shipping