These are the best Black Friday deals you need to know about now

Brace yourselves: Black Friday is finally here and we've found all the best deals so you don't have to.
by Katie Jackson /  / Updated  / Source: TODAY

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Black Friday is finally here!

TODAY has sorted through the sea of sales for your ultimate Black Friday guide—please note, some of the deals are only good while supplies last and prices are subject to change. But that means they can drop even further! (And keep checking throughout the week to see new and updated deals for Saturday, Sunday and Cyber Monday.)

Guide to the Best Black Friday Deals
Guide to the Best Black Friday DealsShutterstock


Amazon Black Friday deals technically started last Friday, but you can check out their Black Friday Deals Week page daily for Deals of the Day. Reports from the company have promised to discount everything from TV's to Amazon Alexa products to laptops.

TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

Our pick: ECOVACS DEEPOT Robot Vacuum, $150 (normally $300), Amazon


Our pick: Crest 3D White Strips, $25 (normally $44), Amazon


Our pick: Instant Pot DUO80, $82 (normally $130), Amazon


Our pick: GUESS Women's Sporty Gold-Tone Stainless Steel Watch, $77 (normally $125), Amazon


Our pick: Tuft & Needle Queen Mattress, $450 (normally $575), Amazon

Tuft & needle queen mattress

Other Amazon deals:


What happens when one of your favorite stores creates a special line for Black Friday? You have H&M's new Black Friday Collection. It's only offered for a limited time so shop now. Also, today is the day to save an additional 20% on your order and receive free shipping with code 1662.

Our pick: Blouse with Ties, $14 (was $30), H&M


Our pick: Lined High Tops, $25 (black) and $40 (camel), H&M


Our pick: Men's Flannel Shirt, $13, H&M


Our pick: Men's Padded Jacket, $60, H&M



Online doorbusters from your favorite beauty brands are all $15 and under. These are the kind of deals stocking stuffers are made of!

Our pick: Benefit Cosmetics Bestseller Blowout, $15 ($43 value), Sephora


Use code BLACKFRIDAY to save 30% on your order. We are still scrolling through all the styles that are up to 75% off...

Our pick: Cole Haan Marla Waterproof Boot, $75 (was $300),

Our pick: Men's UGG Freamon Waterproof Chukka Boot, $75 (was $150),


Nordstrom's Black Friday deals carry through Cyber Monday. They are offering an extra 20 percent off sale items and 40 percent off designer items. Dedicate some time while the turkey is cooking to browse through their site, there are almost too many good deals to be had!

Our pick: TOMS Deia Zip Bootie, $59 (normally $98), Nordstrom

TOMS bootie in tan suede

Our pick: Halogen Cashmere Infinity Scarf, $59 (normally $99), Nordstrom

Cashmere infinity scarf in pink

Our pick: Polar Fleece Vest, $32 (normally $60), Nordstrom

Vest in black


Take advantage of 75% off Farmhouse Favorites and up to 80% off area rugs and kitchen bestsellers!

Our pick: Herringbone Weave Monogrammed Bathrobe, $53 (normally $152), Houzz

Blue Bathrobe with monogram

Our pick: Happy Holidays Doormat, $55 (normally $100), Houzz



Use code FRIDAY when checking out to save up to 30% on your order.

Our pick: Miracle Workers: Customized Kit for Curly Hair, $48 (normally $66), Dermstore

Curl serum and kit from Dermstore

Lord & Taylor

Deals run through Sunday, Nov. 26. For example, save $130 on cashmere sweaters and up to 70% on puffer jackets.

Our pick: Knit Cashmere Turtleneck, $40 (normally $174), Lord & Taylor

Our pick: Calvin Klein Faux Fur-Trimmed Puffer Coat, $168 (normally $280), Lord & Taylor


Black Friday sales at Gilt include an extra 50% off cashmere, outerwear and cold weather accessories and an extra 40% off footwear. Did we mention shipping is free?

Our pick: Cole Haan Down Coat, $105 (normally $300), Gilt

Saks OFF 5TH

Deals at Saks Off Fifth look like 50% off cashmere, cold weather accessories and outerwear. Select designer jeans will be $90 and under. Take an additional 50% off already reduced women's designer apparel and 70% off fine jewelry. All of it ships for free today.

Our pick: 7 for All Mankind Ankle Jeans, $90 (normally $189), Saks OFF 5TH

Our pick: T Tahari Fiona Collared Coat, $168 (normally $400), Saks OFF 5TH


Huckberry is a San Francisco-based online retailer that marries men's gear with inspiration in a unique magazine-like format. Expect Black Friday savings of 20%-55% off popular new items now through Nov. 27.

Our pick: Matador Transit Duffel, $25 (normally $50), Huckberry


Our pick: Sunski Yubas Sunglasses, $35 (was $55), Huckberry


Save 20% on Black Friday with code HURRY and shop dozens of doorbusters at Get free shipping when you spend $49 or more.

Our pick: Sperry's Women's Saltwater Duck Booties, 40% off, Macy's

Our pick: Martha Stewart Collection Plush Bathrobe, $20 (normally $60), Macy's

French Connection

Between now and Nov. 28, save 40% site-wide at French Connection with code FCBF40. It's one of our favorite U.K.-based fashion brands and the place to look if you want quality European fashions at doable prices.


This is the first year Etsy is promoting Cyber Week sales. Deals vary per seller and go through Dec. 1.

Our pick: Ear Climber Earrings, 25% off, Etsy


Our pick: Leather Oxford Flats, 25% off, Etsy


Toys 'R' Us and Babies 'R' Us

Black Friday deals at Toys R' Us include online flash sales and up to 50% on popular toys. Spent $29 or more and your order qualifies for free shipping.

Our pick: Magformers Power Vehicle set, $90 (normally $240), Toys 'R' Us

Our pick: All BabyGanics products, buy one get one free, Babies 'R' Us


Enjoy free shipping on nearly everything all weekend! Plus, spend $50 or more today and get an e-coupon for 20% off your next order.

Our pick: YULU Spy Code Games, 50% off, Target

Our pick: Amazon Echo Dot, $30 (normally $50), Target

Office Depot

Stock up on office supplies and electronics because Office Depot is slashing prices.

Our pick: HP 14-inch Laptop with Intel Inside & Microsoft Office, $168 (normally $300), Office Depot

Our pick: Samsung 32-inch HD Monitor, $170 (normally $300), Office Depot

Office Depot

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