Sign up for the TODAY newsletter

You have successfully subscribed to the TODAY newsletter.

Subscribe now and get trending stories, celebrity news and all the best of TODAY.

Bed, Bath and Beyond might be getting rid of those coupons you've been hoarding

by Embry Roberts / / Source: TODAY

Get the latest from TODAY

Sign up for our newsletter

Raise your hand if you calculate the cost of a new duvet or patio set ... and then automatically subtract 20 percent because you know you can get it at Bed, Bath and Beyond.

Get the latest from TODAY

Sign up for our newsletter

It's a good day when we get one of those little blue coupons in the mail, for which the brand has developed a loyal fan base. You know your kitchen junk drawer is so full of them it won't shut!

TODAY

Well, we're sorry to report some bed, bath and betrayal — er, innovation on behalf of the popular housewares chain.

Related: Bed Bath & Beyond now requires receipts for returns

According to the Wall Street Journal, Bed, Bath and Beyond is making moves toward a pay-to-save membership model, a la Costco or Amazon Prime. Under the proposed idea, customers will pay $29 a year to then receive 20 percent off all purchases, plus free shipping.

TODAY

The WSJ's analysts say it will benefit customers who spend over $145 per year. But what about the rest of us, casually hoarding coupons until the day the vacuum cleaner blows out? What about us, huh?

Related: Cheapism: Best mobile coupon apps let you put down the scissors

The program will be called Beyond+ — as in beyond beyond — and it is currently being tested on an invitation-only basis.

Good news for frequent customers. Fine, fine, probably good news for the company too, which reported losses earlier this year.

Bad news for the kitchen junk drawer, which is depreciating by the minute. Perhaps it's time to take the plunge on that new blender?

Get the latest from TODAY

Sign up for our newsletter
MORE FROM today

Have feedback?

How likely are you to recommend today.com to a friend or colleague?

0 = Very unlikely
10 = Very likely
Please select answer

Is your feedback about:

Please select answer

Thank you!

Your feedback has been sent out. Please enjoy more of our content.

We appreciate your help making today.com a better place.